It’s that time of year again! Millions of us will travel to visit family over the long holiday. Then proceed to eat thousands of pounds of turkey, ham, stuffing, and top it all off with a few slices of pumpkin pie covered in whip cream. We’ll fall asleep on the couch watching the obligatory Thanksgiving Day football games all in preparation to wake up at 2am to head out and spend billions of dollars on black Friday deals.
Undoubtedly the busiest travel time of the year is the Thanksgiving holiday. The American holiday is notoriously known for its transportation delays, traffic, and travel snags meeting travelers at every turn. This means increased traffic to your local business! Travelers are online searching for your brands or services. Be sure to ease your holiday headaches with these helpful travel tips!
Tuesday is for Travel
Google reports that the best travel day during the week is Tuesday. Even though it’s still the second worst travel day of the week, Google maps analytics over the last 3 years reports that you’ll spend less time in traffic if you get a head start on traffic by leaving on Tuesday. Take advantage of travelers in your area that may be searching for your goods or services with a well-executed marketing campaign. You’ll be Thankful you did!
Wednesday is for Errands
Last minute errands for ham, pie, and alcohol top the search charts on Wednesday. Analytical data over the past 3 years has shown that the top local searches on Thanksgiving eve include “ham shops” at #1, “pie shops” at #2 and “liquor store” at #3. This year, Google Search and Google Maps have made it easy to find local listings and they’ve even added store holiday hours for all your last minute errands in your travel destination. Get your business listed on Google Local directories ASAP!
Thursday is for Thanksgiving Buffet
Maybe last year’s frozen turkey explosion in the deep fryer has you running from ever hosting Thanksgiving dinner again. Or maybe you just want to keep things simple this year. Top trends nationwide for Google Maps searches last year were for “buffet restaurants.” Be sure you are targeting top trending keywords for your industry or niche this week. By tracking data at a granular level, you can also narrow keywords down to city specific. For example, in NYC top searches were for “tattoo shops.” Who knew? Whereas, “hamburgers” tops the search charts in Detroit.
Friday is for Electronics
No shock here! Top search trends on black Friday include “electronic store” and “outlet mall.” Rounding out the top 3 search trends was “Christmas tree farm” for those that enjoy spending the day decorating and preparing for the next big holiday. Have your business’s local listing and holiday store hours available to visitors through Google Maps and Google Search.
The Weekend is for Traffic
As everyone hits the highways to travel back home after a fun filled holiday with friends and family, you can only imagine the gridlock on the nation’s highways. Data from traffic patterns over the past several years show that you’re better off traveling home on Sunday vs Saturday. With traffic typically 40% heavier on Saturday, maybe plan to stay an extra night and hit the road in the early morning hours on Sunday.
Happy Thanksgiving from Cyberlicious, Inc.
Get to know how analytics can help your business grow! Whether you are a local electronic store, ham shop, or Christmas tree farm our experts at Cyberlicious, Inc. are dedicated to implementing creative strategies and analytical tracking into the marketing efforts of your brand or business.