Hiring a Social Media Marketing Company can be a huge undertaking. So where do you even start? By doing some research and knowing the right questions to ask can ensure that your expectations are aligned with what your social media marketing agency actually has to offer.
10 Questions to Ask Social Media Marketing Companies – Asked & Answered!
1. How do you measure success on social media?
Cyberlicious® measures social media campaign success using a variety of metrics including: sentiment, increased site traffic, social shares, number of fans and followers, number of newsletter and contest signups, as well as the total sales generated from a specific campaign. For example, we are able to show you critical insights that document user attention time, topic resonance, and we A/B test all our headlines to show you which content pieces are most successful. Our social media specialists are able to track, experiment with, and analyze statistical data to drive smart campaign strategies.
2. Does my company require a presence on all social media networks?
Absolutely NOT! Depending on your industry, client base, and the personality of your business we can help you decide which social media network is right for you. But it definitely helps to know which ones to target.
3. How can we convert my company’s social-media followers into customers?
By giving your audience what they want, talking to them, and engaging with them. Including funny themed campaigns that makes people laugh helps build trust and confidence. When followers know and love your brand they are more likely to make purchases and become long lasting customers.
4. What is the biggest mistake to avoid?
Ironically, not having a social media strategy is the biggest mistake your business can make. Many businesses post to social media blindly with no plan or execution in place. Clickbait is a thing! You want to test your headlines, posting titles and see what is going to generate the most clicks to the site and engage users to take action.
5. What distinguishes you from your competitors?
Social Media Marketing is as much of an art as it is a science. Our agency incorporates creativity, experience, and innovation to stand out above our competitors. We realize that not all social media campaigns are a success. By focusing on strategy and ROI our expertise in collecting, tracking, and analyzing data will prove effective in managing successful campaigns for your business.
6. How long does it take to go live?
First and foremost, we must create a solid plan of action. Depending on your goals for the social media marketing campaign it may take a few days or a few weeks to implement the process, content, and strategies needed for success.
7. What is your process for content development?
Cyberlicious® talented content development team is ready to get to work creating authentic content for your brand, product or service. Our processes include: brainstorming, checklists, and strategic planning generating content that increases brand awareness, improves customer relationships, and converts quality leads. If your content stinks, so will your results.
8. What’s your process for reporting?
We offer bi-weekly and monthly reporting on campaign progress, KPIs and business goals. If a campaign is not on track to achieve its goals we are ready to change course immediately. We are not in the business of wasting your money; we are in the business of making you money.
9. How long have you been in business?
Cyberlicious® has been helping businesses grow since January of 2012. Prior to that we were building a name for ourselves doing freelance and contract work within the digital and social media marketing industries dating back to 2009. More to the story…
10. Can you show me examples of past and current work on social media?
We’d be happy to! Contact us today and we’ll show you an example of a campaign that may cater to your business. We look forward to sharing our expertise and how we may help transform your business’s social media intelligence.
At Cyberlicious® we take pride in the leadership role of building your business’s social media intelligence. Utilize any of our services to construct an authoritative presence for your brand.