Here is a basic, abridged idea of considerations for compliance of email advertisements sent out by Florida attorneys. The comprehensive information can be reviewed in Rules Regulating the Florida Bar, Subchapter 4-7. Name – You must include either the name of the law firm or the name of one or more attorneys — unless a […]
Law Marketing Compliance Tips: Banner & Pop-Up Ads
This article provides key (abridged) considerations you can review as you are checking your banner or pop-up ads, prior to sending them to the Florida Bar for filing and review. For comprehensive guidelines, please see the Rules Regulating the Florida Bar, Subchapter 4-7. Expertise — A person viewing the ad should be able to objectively […]
Law Marketing Compliance Tips: Website
Websites are a great place for Florida attorneys to market because they do not have to file the content with the Florida Bar for review (as you do with other advertising forms, including email and any type of online ads). While your website copy and materials do not need to be submitted, it still must […]
ALERT: COVID-19 Relaxation of Law Firm Advertising Compliance Expiring Today
Everything is going back to normal on May 29, 2020… at least as far as law firm advertising compliance is concerned. From Friday, March 20 through Thursday, May 28, the rule was suspended that require attorneys to file any advertising content with The Florida Bar for review. This action, in response to the COVID-19 pandemic, […]