Users read newsworthy content for the “WOW!” factor. It is relevant to what’s happening today and is considered content worth reading. You want readers to engage, comment, and share your content saying “Oh My Goodness! Check this out.” The more valuable your content is to the reader, the more likely they are going to be to interact with it. These interactions are what power your online presence and create trust between you and your customers.
You want to be a leader in your niche or industry. Users and customers must view you as the go to guy for the job. What better way to show them than by creating content that is newsworthy in your industry?
Newsworthy stories include PR releases and typically contain one or more of the following elements:
- Timing: Is the story current? Does it detail new or upcoming events? No one wants to read an old or outdated story.
- Proximity: Does the story impact me? Stories that are closer to home and relate to your audience are more newsworthy. No one wants to read about news happening 100,000 miles away.
- Prominence: Does the story involve key figures? Everyone perks up interest when reading about celebrities, politicians, or super stars in their industry. Including prominent figures or top dogs in your industry is sure to grab reader’s attention.
- Conflict/Scandal: Does the story involve something scandalous or shocking? If so, you’ve peeked readers interest. Conflict and resolutions can be the difference between a high bounce rate and customers taking action.
- Future Impact: Does the news change processes, best practice or impact future business? Providing readers with valuable information about how news (old or new) can impact their future will lure them into reading more. The more impactful your content is the more likely readers are to engage with it.
- Human Interest: Does the story warm the heart? Sometimes a newsworthy story fails to deliver on any of the basic elements listed above; but generates a buzz with readers simply based on the emotions it draws up. Everyone loves sharing a heartwarming or funny story.
- Relevance: Your story must be relevant on a number of levels.
- External: Does your story interest people outside of your business?
- Personal: Would you read this story?
- Customer: Is this story interesting to your customers?
- Journalist: Will journalists find your story interesting or relevant enough to share?
- Media: Will your story be relevant to the media/magazine/site you are posting to?
When a story sounds newsworthy to you, don’t sit back and wait for someone else to report on it. Contact Cyberlicious, Inc.’s team of content marketing experts today and we can help guide you in the right direction. Generating newsworthy content in your industry will draw qualified leads and customers interested in purchasing your goods and services like a moth to a flame.
