Google Ads is combining two audience targeting methods into one called Custom Audiences. Advertisers can precisely target an audience that is specifically looking for their product or service. It will be available across Gmail, YouTube, Google Discovery and the Display Network. [Read More…]
Google Marketing Live 2019: YouTube Ads 6 Second Bumper Ads
How do you get someones attention in seconds… 6 seconds to be exact? 1… 2… 3… 4… 5… 6… Google-owned YouTube has recently begun offering many advertisers a platform to do just that. Capture users attention in today’s rapidly mobile world with the use of 6 second bumper ads. With over 2 billion signed in […]
Google Marketing Live 2019: Google Ads Smart Bidding
Google announced four new features to its automated bidding strategy Smart Bidding. As your smart bidding campaign consumes conversion data campaign and it nearly eliminates manual bidding. The bids are automated for you. [Read More…]
Google Marketing Live 2019: Google Ads Deep Linking for Mobile Apps
Google announced deep linking is now available in Google Search, Display, and Shopping Ads. Deep linking will help drive customers to in-app content increasing in-app usages as well as purchases. [Read More…]
Google Marketing Live 2019: Google Ads Gallery Ads
Google’s 2019 Marketing Live keynote included a big announcement of new features on the Google Ads platform – Gallery Ads. Gallery Ads are designed to combine the intent of search queries with the creative prowess of display and imagery. This new ad type is sure to help businesses drive sales and generate leads with impeccable […]
Google Marketing Live 2019: Google Ads Discovery Campaigns
Google Ads new Discovery Ads help advertisers showcase high quality creative across multiple platforms. This will make it easier to keep current and potential customers engaged and interested in your brand. [Read More…]
