Any strategist, from the military to marketing knows that success is impossible unless they are tracking what works and what doesn’t. Implementing website analytics and customer tracking enables a business to build on what’s working and avoid losing valuable marketing dollars on what isn’t; rather than making all of its plans blindly.
The right website analytics company will keep track of which marketing and advertising methods are proving the most effective at boosting sales. As well as, run A/B experiments with website content to determine what visitors respond to best. Remember… you are not your customer.
Let analytics and data drive your business with:
- Acquisition Reporting
- Audience Reporting
- Benchmarking Reports
- Custom Reporting
- eCommerce Reporting
Do More Than Just Measure Sales and Conversions
Turn insights into actions. Improve the performance across your website, apps, and other marketing channels by discovering how customers find and use them. Add these sophisticated tools like Remarketing to your arsenal to help reach your most engaged viewers, and keep them coming back. The management of your data collection will reveal the impact of your message as soon as it’s delivered.
Receive comprehensive reporting as our website analytics company segments and filters the data to reflect the needs of your business. Discover real-time views that allow you to know which new piece of content increased in popularity, how many visits July 4th’s promotion drove to the site, the number of eBook.pdf downloads, and which post title created the most likes, shares or retweets.
Call Tracking
The latest call tracking software has the capability to tell you which marketing efforts are generating phone calls. Despite today’s society being always plugged into technology, there are many people that still prefer to pick up the phone and call vs sending emails or ordering online. Until recent sophistication in call tracking software it was extremely difficult to measure where phone calls were generated from.
Measure web based phone calls, track leads, and get granular data on cost per lead. Know where customers are calling from: magazine ad, commercial, video, AdWords campaign, Facebook, LinkedIn, local listing, and more. With highly intelligent data you can better manage your marketing efforts and trim your spend.
Does it seem like there are an awful lot of options? Cyberlicious® can help you decide what options work best for your needs. It’s a full toolbox use it to its full impact.
