A company website must be easy and enjoyable for visitors to use. The user interface design directly impacts user experience which in turn influences a website’s conversion rate. Conversion rate refers to the percentage of site visits that end in a sale or other desired action or goal completion.
A myriad of considerations – ranging as widely as general layout, the ease with which the user can find what they are seeking, the sense of responsiveness and consideration from the company, choice comparison, product images, shopping cart user-friendliness, or even just visual appeal – can all affect whether that user will buy right away, wait to buy later, or leave never to return.
The user experience design of a website needs to have clear objectives, layout and calls to action that limit user frustration. A well qualified UX designer or researcher will:
- Analyze data to detect and eliminate on site user frustrations and confusion
- Dissect the conversion funnel step by step to remove roadblocks
- Continuously test and measure user behavior to gain insight into further improvements.
Cyberlicious, Inc.’s conversion rate experts know how to implement A/B testing, as well as create an environment that appeals to your website’s visitors and works effectively for their needs. Most importantly, we can make the improvements that will enhance your conversion rate, turning mere visits into those all-important sales and providing your business with the opportunity to develop life-long customers.