Ok ladies, and especially gents, I decided to write this article as a way to explain to my husband how a lady as well known and sought after as Google, should be treated. We own and operate a digital marketing company in the Tampa Bay area, so needless to say, we are always trying to romance Google. We’re constantly strategizing, analyzing, and optimizing to improve all of our partners’ online authority via their websites and ad campaigns. We ensure they stay Googlicious, and have a long lasting relationship with their ‘main squeeze.’
Stay In Front of Customers Actively Searching for Your Brand, Product, or Service
The best way to start is to decide, do I want my business to have a long lasting relationship with Google or just a one night stand? If you’re unsure which strategy is best for your business when it comes to SEO, just ask Expedia as they know exactly what it’s like to have a one night stand with Google. It was great in the beginning then the buzz wore off, and Google kicked Expedia out.
Sit back, relax, pour yourself a glass of wine, and maybe even dim the lights as we show you what turns Google on!
It’s Googlicious, Not Rocket Science
It’s been written in books, talked about on daytime talk shows, movies detail it, it’s an unwritten rule…women want to be treated like a lady. A woman desires to be romanced, treated with respect, dignity; and most of all, genuinely loved. So why would Google be any different?
Google is the #1 platform in the search market, taking a stronghold of 69.24% of the market share.
She’s like the Marilyn Monroe of the Internet World, and we work extremely hard to impress her. Does your website and advertising efforts turn her on? Follow these 7 simple sex tips, and you just might go on a second date!
1. Keep the Lines of Communication Open
Well just like a woman, Google can be hard to please. She’s moody. Her rules are always changing. Just as soon as you sit back and feel like your website is on auto pilot, BOOM! Here comes another algorithm update. Panda, Penguin, Pigeon, and Hummingbird are the names of some of these algorithms/filters, and if you are not a SEO zookeeper, it’s hard to keep track.
The success of your relationship depends on communication. When we stop talking to one another we fall behind and lose touch with what’s important. The fast and furious pace of the Internet is makes it difficult to keep up. In order to stay on good terms with Google, your website must continue to communicate with her on a daily basis. Stay on top of changes in the industry, the latest mark up language, and trends within your reports.
2. No Cheating Allowed
Just like any monogamous relationship, Google forbids deceptive or manipulative behavior. Their webmaster guidelines explicitly state that if your website is caught cheating, you will be dumped without warning! Remember Expedia or how about JCPenney? You do not want to get dumped by Google!
3. Romance Her
Many women appreciate being wined and dined. Google is no different. Take for instance, their AdWords program. Google likes companies with big budgets that can spend thousands on search, display, shopping, mobile, and video campaigns. It seems almost as if it is unfair as you may get caught in a bidding war. It’s all good as it’s not all about the money, and Google recognizes that not all budgets are created equal.
Spending money using Google Adwords on any budget is beneficial for your company. It is the fastest way to achieve higher paid rankings in quicker time, and collect extremely valuable data to make intelligent business decisions. However, it is imperative that one of our professional Google AdWords consultants manages and monitors your campaign closely so that your budget is spent wisely and cautiously.
Adwords campaigns should not be placed in the set-it-and-forget-it category. Too many moving pieces such as A/B testing keyword bids, keyword match types, call to actions, the context of the ad, locations, landing pages, and all of the above, to even consider a set-it-and-forget-it strategy.
4. Be Cleanly Shaven
When you go out on a “first date” do you shower first? Are you clean shaven? Do you dress to impress? If you answered “Yes!” to any of these questions, then consider implementing the same principles into your user experience design.
Websites should be well organized, unique, valuable, and engaging. Google suggests that your website design be geared toward the user. Your website should stand out from your competitors, and not mimic or duplicate them. Your site must be “easy on the eyes” as an authoritative figure within your industry or niche.
Maybe even ask yourself these questions: What is my website’s goal? How can my site dazzle visitors? What are my website’s best features? Are my visitors happy? Can they easily link back to my website?
5. Remember… She Has Eyes Behind Her Head
Have you ever been out on the town solo and run into any of your significant other’s friends? You know you are always on your best behavior when others are watching. You don’t want to get caught doing anything that could be considered mischievous when you know her girlfriends are watching.
The same is true with Google. Someone is always watching, don’t get caught breaking Google’s rules or your friends may rat you out. Google encourages website owners to report spam and suspicious practices by other sites and has them complete a spam report.
6. Smart is Sexy
Ashton Kutcher said it best, “Being sexy. The sexiest thing in the entire world is being really smart.”
Google highly rewards websites that impress with quality content and impeccable user experience. Providing value and being a leader in your industry is romantic.
Show off your web intelligence by building your organic authority. Remove all low quality content or improve it. It’s imperative that your website continues to be at the top of its game. Ensure monitoring systems are preventing user generated spam and remove it promptly.
7. Write Her Love Letters
Women love to be told how much you love them especially in written letters. They cherish the thought of being able to re-read your heartfelt words whenever they feel alone or confused. Or even just to retrace the journey the two of you have had together. Google is no different, my friends.
Keep your connection with Google strong by updating your website frequently with fresh and interesting content. Watch out though as she demands unique and honest entries that are desirable and shared by readers. Remember, women enjoy socializing and trading gossip with one another so be sure your content marketing strategy includes the HOTTEST gossip in your industry.
Saucy, juicy, informative, or humorous; your content cannot be automatically generated or scraped from another source. Any hidden text or links within your content or website copy is forbidden. Each entry and its keywords must be relevant as well as answer the user’s search query quickly and accurately.
Cyberlicious, The Matchmaker
If you’re lucky, Google will reciprocate your desires for her and rank your site on its highly regarded first page organically. Cyberlicious is your Matchmaker. We want your business to succeed and have a long lasting love with Google.
Let’s get your business and Google’s romance started today. Contact us for information on a search engine marketing strategy that is sure to get Google’s attention. Now that’s Googlicious!