At one moment in time, your reach on Facebook was actually free. That’s right, on Facebook, you could reach 100% of your fans and their friends organically by one simple post. However, as any smart business would, Facebook along with many other social media outlets, i.e, Pinterest, Twitter and LinkedIn to name a few, decided to monetize their sites. Facebook took away 84% of your business’s organic reach introducing social media advertising in March of 2012:
To be effective on most social media networks, you have to pay to play. This is okay as the analytical and customer tracking capabilities these platforms provide will drive smarter business intelligence to ensure your ROI stays green. Your business’s potential exposure on the social networks is just too valuable to ignore, and if you have to pay for it, do it.
Advertising on Facebook (B2B & B2C)
Facebook is a very special place for your company to advertise. Not only is it an ideal location to connect with more than 150 million people in the U.S. alone, but it’s also a place where those people share an extraordinary amount of information about themselves, their interests, and their lives.
That information makes it possible for your ads to be delivered to potential clients with a level of customized targeting not possible anywhere else. Do you want to advertise more to 40-something, Jewish, single mothers in New England? Done. Is it important for your company, cause, or event to collect more likes from video-gaming, college-aged males in California? That’s easily accomplished with Facebook. Even better, every interaction that Facebook users have with your company’s profile is announced to their friends, acting like a personal endorsement.
This marketing power is further topped off with features that let you extend special offers, enhance the visibility of your most important posts in your fans’ newsfeeds, and even evaluate the details of the connections being made.
Advertising on Twitter (B2B & B2C)
Twitter has proven a very effective way for companies to stay in touch with their community. There’s a limit to what can be done with 140 characters, but they are able to keep current and potential clients connected with the latest goings-on.
With over 304 million active users, Twitter is an excellent place to advertise. In contrast to Facebook, we can target Twitter subscribers based on the keywords they search and pages they follow. Twitter ads can rev up traffic and conversions due to the large volume of retweets that occur daily. When someone sees something they like, they share it with friends and family. Our social media advertising services promote tweets and boost website ads bringing your company and its messages to the attention of those who would be most interested.
Advertising on Google+ (B2B & B2C)
Google+ interactive posts provide an easy and efficient way for your business to bring customers to your website or app for a specific purpose (i.e. RSVP for an event). Google+ users can send posts asking friends and family to engage using a prominent call-to-action button. When users click these buttons it brings them directly to a specific place in your app where they can take action. These interactive posts generate notifications within the Google bar across Google properties. Meaning that your post can be seen by recipients no matter the Google platform they are on.
Interactive posts generate 3x higher click-through rates than a standard share, improve conversions, increase app downloads, and increase engagement. With over 100 button labels to choose from the possibilities are endless! Here’s a few of our favorite CTA button options:
- COMMENT or DISCUSS
- CONTRIBUTE or GIVE or HELP
- LEARN or LEARN_MORE or READ or READ_MORE
Learn how users are interacting with posts with Google+ Platform Insights. Gain insight on interactive post performance and optimize your call-to-action buttons to create better engagement with data on post views, clicks, app installs from interactive posts, and much more.
Google also offers +Post ads as a way to make part of your public Google+ content (such as photos or videos) available across the Google Display Network. This provides businesses with an excellent way to increase engagement and exposure for their brand across many search networks.
Advertisers must meet a minimum number of Google+ followers in order to qualify for +Post ads. With new added features, including promoted Hangouts on Air and automatic post promotions, Google makes it easy to create exciting ad experiences that broaden your social reach.
Billions of internet users are actively online searching for your brand or service at any given time. Google makes it easy to reach these customers when it matters. You can automatically promote your most recent Google+ post, and only pay when users engage with your content. Turning the entire world wide web into your social stream!
Advertising on Instagram (B2B & B2C)
Instagram has a community of over 400 million users, making it one of the largest mobile ad platforms. Currently, 53% of young adults ages 18-29 use the platform and Instagram continues to gain popularity as the fastest growing social network in the US.
Share your business’s stories with a highly engaged audience through image ads, video ads, or carousel ads. You can increase awareness and message association for your brand by sending users to important sections of your website or encouraging them to download and install your mobile app.
Advertising on Pinterest (B2C)
Pinterest advertising is still in it’s infancy and is one of the most exciting social platforms in today’s market. Costs for ads are lower than ever, making it an excellent place for your business to reach a new loyal customer base. The vast majority of Pinterest users are women and a large portion of these users are noted to have high incomes.
Brands that will have the most success with Pinterest ads are those that cater towards user interests including: food and recipes, holiday items and decorating, clothing and fashion, hair and beauty, personal health and wellness, household items, and more. If your business’s products or services target women in any way, Pinterest is definitely the right social platform for your ads.
Advertising on LinkedIn (B2B)
LinkedIn provides similarly-powerful advertising options to those available on other major social media sites. Ads can be text-only, can utilize eye-catching images, or even take advantage of the power of video. You maintain control over your budget, you can choose to target only the audience demographics that matter to you, and you don’t have to pay until you achieve results.
Of course, your company will be able to take advantage of the added feature of specifically reaching LinkedIn’s all-professional community. Making LinkedIn the only platform where you can target individuals by job title, company, and industry. Proving why LinkedIn generates the highest lead conversion ratings; four times higher than Facebook or Twitter.