In today’s digitally mediated environment, content marketing is the new marketing. Hire an outstanding professional content marketing agency that showcases your brand to build long-lasting relationships with new and existing customers.
10 Questions to Ask a Content Marketing Agency… And Our Answers
1. Do you use content strategists?
Yes, we use strategists for ALL of our campaigns! Great content marketing starts with thorough research, collective brainstorming, and a strategic plan. Your digital content can only be as good – and effective – as the strategy behind it. At Cyberlicious, Inc., our content strategists are certified professionals that have vast experience in keyword, search, and social trends.
2. Who will be producing the content?
We have a team of expert SEOs, professional photographers, graphic artists, and content writers. Our content writers are English Masters that have written for National Universities, major publications including the New York Times, and even the satire publication the ONION®. Here at Cyberlicious, Inc., we wholeheartedly believe in a team approach to content creation that provides our partners with successful, fundamentally result-driven campaigns.
3. What is your research process?
In order for any business to be discovered through all the vast information on the Internet, a business must show its authority through its content marketing campaigns. Here at Cyberlicious, Inc., we incorporate a significant amount of research to show our partners are indeed an authority within their respective industry or niche. We utilize tools such as Google Trends, Twitter Trends and Advanced Search, Facebook Trends, Bing Trends, and many more. We also identify other experts and influencers within a given industry to assist in understanding the industry as a whole. We do not believe in a one-size-fits-all content strategy and look forward to many brainstorming and round table sessions with all of our partners.
4. How do you measure the success of your content marketing efforts?
Once a unique and organized plan has been created for our partners, we can set measurable goals which include KPIs (key performance indicators). One of the most effective ways of measuring our content marketing campaign success is URL tagging. When we share URLs outside of the website, we tag them with certain URL parameters, which feed into Google Analytics for centralized reporting:
- Campaign Name – name of the content marketing campaign.
- Campaign Source – the referrer, i.e., Twitter, where the URL was placed.
- Campaign Medium – medium is the location within the source the URL was placed, i.e., a Facebook business page or a personal timeline.
- Campaign Term – keyword identity or another dimension for reporting purposes.
- Campaign Content – used to differentiate the content to ensure accuracy with our A/B testing, i.e., Article Title A vs. Article Title B.
Other measurable goals or KPIs include: number of increased followers, newsletter/email list sign ups, number of social signals (shares, likes, re-tweets, etc.), time on page, increased sales and conversions, customer retention rate, and more. We discuss our goal-setting process with our partners and provide bi-weekly or monthly updates.
5. Can you show me examples of top-notch strategies you have created for clients?
Anytime! We do have some examples within our case studies, and we would be happy to share more successful content marketing strategies we have implemented for companies just like yours.
6. Who will be handling the website changes, updates, etc.?
In our experience, we always find campaigns to be most successful when we have full reign to execute them. Our expertise in implementing content strategies sometimes gets lost in translation, as we do not teach our business. We are the ones being measured. Therefore, we need to ensure the campaigns are executed appropriately. Cyberlicious, Inc., is a result-oriented content marketing agency, and there is only one way to find out how we can specifically help you!
7. How do you staff a project?
We base all staffing decisions on the requirements of the project. We believe in a team approach for all of our campaigns and work passionately to create content that WOW’s our partners’ customer base. The budget obviously determines how many hands on deck are required, as well as how quickly the results can be generated.
8. How much does your content marketing cost?
Since the content strategy requires some research, experimentation, and SEO copy, the cost will vary. It’s much easier for us to generate a plan based on a business’s budget rather than magically pulling something from thin air. Our partners’ want concrete results. Therefore, we need a concrete budget. We do not sell Rolls Royces on a Honda Civic budget as we are realistic, and you probably understand that excellent marketing requires sophistication and finesse.
9. How familiar are you with our industry?
Our content writers have written for industries including (but not limited to) automotive, law, healthcare, real estate, interior design, fire safety, HVAC, software-as-a-service, distributed-denial-of-service mitigation, cloud hosting, and eCommerce.
Don’t see your industry on that list? Give us a week. Seriously, search engines have indexed just about all the information in the world. Cyberlicious, Inc., believes in due diligence, and valuable information on our partners’ industries are right at our fingertips. We rely heavily on our partners being knowledgeable about their own industry and/or niche as it’s their expertise that truly sets them apart from their competitors. But that doesn’t mean you’re expected to come up with specific content ideas. Our team of strategists are dedicated to leveraging their current knowledge and learning more about your niche in order to implement the best content marketing plan for your business.
10. Will I have direct contact with the content writers?
We prefer the project manager to be the center of communication for all parties involved to maintain organization. However, one of our strategies is to conduct an interview process that contributes to the value of the content created which involves our writers. Strategic planning is generated by the project manager, and then assignments are delegated to our team for successful execution.